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We exist to bring purpose back to the people who care for everyone else.
We started Roster because one person shouldn’t have to run a giving program for 60,000 caregivers.
In nearly every health system we speak with, the story is the same. One person is responsible for employee giving across dozens of hospitals and thousands of caregivers. They travel between sites, host events, coordinate ambassadors, juggle multiple payroll systems, and move spreadsheets every pay period.
Despite all that effort, participation often stays around 8–10%, far from the 50–70% that the strongest programs achieve.
Roster exists for this reality. We support foundation teams who are doing everything manually today and know their potential to engage employees and grow impact is much bigger.
What we believe
Employees already want to give. Software should remove friction, not add it.
On-site events, ambassador conversations, and small moments of recognition work because they connect people to purpose. Technology should amplify those efforts, not bury teams in admin work.
Health systems are complex by nature. Multiple payroll providers, regional rules, turnover, and shared brands are the norm. We believe software must adapt to this reality, not pretend it doesn’t exist.
High participation is driven by people. Giving grows when trusted colleagues reach out. Ambassadors make that possible, and when they’re supported with simple tools, participation scales.
The impact we are building toward
Our goal is to help foundations move from the national average of 8% participation toward 20%, 30%, 50%, and beyond. When your back office runs itself, you get your time back to do the work that truly drives results
Culture
Focusing on building a culture of philanthropy
Presence
Spending more time in the hospitals, building relationships with caregivers
Enablement
Supporting ambassadors with real 1-on-1s and guidance
Continuity
Guiding the automated messages and touchpoints that keep the program alive year-round
Simplicity
Employee giving feels simple for caregivers and deeply manageable for teams
Who we are
Roster is built by people who have spent years understanding generosity at scale, creating donation platforms used by millions and studying everyday giving from the ground up.
Rafael Rodeiro
CEO & Founder
See how Roster can support your foundation
Roster removes friction from employee giving so your team can focus on people, not spreadsheets.